web•domain•hosting
web
domain
hosting
Nurture your community, but don’t rely on social media too much.
A professional website
• sets you apart from the crowd,
• engages visitors,
• and converts leads.
There are three main purposes of your website
Engage
A website creates a strong online presence that is necessary to market and attract new visitors, especially in our digital world.
Educate
Your website tells people who you are, what you do, and why you do it. This education is one of your greatest competitive advantages.
Convert
A lead-generating website transforms site visitors into leads and closes the sale to turn leads into customers.
Our game plan:
1-on-1
Personal service, a 1-on-1 consultation, giving you the “ins and outs” of websites and hosting. We help you understand what a website can do for you
You are unique
And so is your business. Our goal is to find your own unique identity and presentation so that your website will be as good as it can be.
Motivation
What is the primary motivation for creating a website?
The most common answer: to make money, gain notoriety, the be ahead of your competition.
THINK ABOUT THE FOLLOWING
Objective: What does your website need to accomplish? Rank your key business goals in order of importance.
Audience:Who is your website targeting? Will you address customers, employees, or partners?
Functionality: What does your website need to do to reach your goals? Do you want to show a welcome video to engage prospects or present a product tutorial to encourage conversion? Do you need the ability for customers to schedule appointments or send your customer a message?
Content: What sorts of copy, images, and video do you need to offer to reach your main goals? What do you want or need to share to engage and convert your audience?
Conversion: What are the primary points of transformation?
Gather testimonials
One of the most convincing parts of your website will be the testimonials and reviews. This social validation is critical to attracting, engaging, and converting a skeptical audience.
